Following the success of previous years' Monday Sobhiya, City Centre Mirdif - a premium shopping destination owned by Majid Al Futtaim – is relaunching the women-centric campaign. Inspired by the traditional practice of the ‘sobhiya' – a morning social gathering of ladies over tea, Monday Sobhiya is a feel-good campaign designed to pamper women with a bit of extra special treatment. Unlike any other promotion in town, City Centre Mirdif's Monday Sobhiya includes exclusive discounts, offers and experiences that only ladies can redeem. Every Monday until December 31, 2016 from 10am to 3pm, female shoppers will avail from exciting deals at Fashion, Jewellery, Beauty, Dining and Electronic stores. Monday Sobhiya has something that caters to all women and with so many unique offers, every visit can be a new and rewarding experience. Female shoppers who spend AED500 at participating retailers will be entitled to a VIP experience, ranging from revitalizing facial treatments, relaxing massages and complimentary valet services. Additionally, every first Monday of the month ladies are invited to gather together to socialize over breakfast, while every other Monday the morning event will focus on an interesting topic such as styling sessions and cooking classes. "Following the success of our Monday Sobhiya events, and in line with Majid Al Futtaim's vision to create great moments for everyone, everyday, it is our pleasure to reward our female shoppers. Now in its fifth successful year, Monday Sobhiya offers amazing deals and this year VIP experiences across a wide selection of our retailers. Additionally, we will host themed breakfast events, making Monday's the best time to visit City Centre Mirdif. This is our way of celebrating and thanking women in the community as they continue to be loyal customers to our mall," said Mohamed Al Jasmi, Mall Manager for City Centre Mirdif. With such a wide variety of experiences to discover at City Centre Mirdif every Monday, ladies can create their perfect day out with Monday's Sobhiya. — SG
