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More surprises this DSS at City Centre Deira
Published in The Saudi Gazette on 24 - 08 - 2015

MAJID Al Futtaim, the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa, Sunday announced a new Dubai Summer Surprises (DSS) initiative at City Centre Deira and City Centre Mirdif: a Jack-in-the-Box interactive game.

From Aug. 25 until Sept. 5, a life-sized installation of the classic wind-up kids' toy will be located inside both malls, inviting visitors to take part in winding the handle to win prizes.

Shoppers who spend AED300 or more will be given a token, which after being registered, gives one spin on the game to its owner, and a chance to win big from a variety of rewards, ranging from toys to Gift Cards.

Building suspense while waiting for the surprise of the box to spring open, friends and family can keep their eye on the gamer's progress by watching the big screens display the winning prizes. By activating Jack-in-the-Box game, City Centre Deira and City Centre Mirdif demonstrate Majid Al Futtaim's vision to create great moments for everyone, everyday. In addition to the Jack-in-the-Box, shoppers who spend a minimum of AED300 at any store in City Centre Deira and City Centre Mirdif will get a chance to step up a gear and drive home an elegant brand new Mercedes Benz S- Class 400.

On top of that, every Mastercard holder who buys AED300 or more of goods at any store at both malls, can also get a chance to win a cash prize worth AED500,000; while all visitors will get a chance to win daily prizes to up to AED500,000 in Gift Cards when spending AED300 or more.

City Centre Deira is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region's most visited destinations, attracting over 20 million visitors a year.

The center has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, Forever 21, H&M, Splash, Marks & Spencer, American Eagle and Toys R Us, as well as a host of electronic stores.

City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility. City Centre Mirdif's unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas. — SG


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