ROVE Hotels is Emaar Hospitality Group's entry into the midscale arena with a new generation lifestyle hotel brand that answers the growing need of the fast-developing value-conscious leisure and business traveler. Rove Hotels are being developed as a joint venture between Emaar Properties and Meraas, a Dubai-based holding company and will roll out 10 properties across central locations in Dubai by 2020. The first project in the Rove Hotels portfolio is Rove Downtown Dubai. The Rove Hotels brand is simple yet inspirational, and forever true to its multi-cultural Dubai roots. Its hotels provide a social and cultural hub for international explorers, where efficiency and fuss-free are at the heart of the offering. The properties provide any community with a true value hospitality experience, and have been created for the attentive, value conscious, socially connected generation and modern traveller who explores without borders. In 2016, the brand also announced Rove Home, positioning itself newly in the branded residences sector. Rove Hotels is a joint venture between Emaar Properties and Meraas, a Dubai-based holding company Design-influenced, midscale and the third hotel brand developed by Emaar Hospitality Group. Designed for the nomad traveler, who explores without borders. The limited service offering talks to the independent traveller and facilitates and encourages interaction and exploration of the city Design draws inspiration from both Dubai's heritage and its remarkable leaps of achievement reflecting the modern, cosmopolitan and cultural identity of Dubai Tech-savvy properties serving as social and cultural neighborhood hubs with free WI-FI connectivity throughout the hotel combined with reliable, modern and efficient service. Art in its hotels is a key feature that encourages engagement and interaction and provides numerous, irresistible opportunities to share experiences on social media. The first project in the Rove Hotels portfolio is Rove Downtown Dubai. New hotel properties have been announced in Dubai, situated in Port Saeed, Oud Metha, Al Jafiliya, Dubai Marina, Satwa and one adjacent to Dubai Parks and Resorts. There are plans to roll out 10 Rove Hotels by 2020 to support Dubai Expo 2020 and complement the Dubai Tourism Vision 2020. Complimentary late checkout at 2 p.m. is standard.
