UNDERLINING the positive growth of Dubai's property sector and the robust gains recorded by thecity's tourism and hospitality sectors, Emaar Properties PJSC, the global property developer of iconic real estate assets, has launched a spectacular hotel and serviced residences in its flagship mega-development Downtown Dubai. The Address The BLVD, a five star premium hotel and serviced residences, is the sixth addition to The Address Hotels + Resorts portfolio of Emaar Hospitality Group in Dubai. Featuring 200 hotel rooms and 542 serviced residences, and billed to be another sterling addition to Dubai's skyline, the 63-storey hotel is 340 meters high, and will be the second tallest building in Downtown Dubai, next to Burj Khalifa, the world's tallest building. Work on the project, which features studios, and 1, 2, 3 and 4-bedroom serviced residences, will commence shortly and is scheduled for completion in early to mid 2015. Emaar will launch sales of the studio, 1, 2 and 3-bedroom serviced residences on September 22, at Emaar Sales Centre, Emaar Square – Building 3, in Downtown Dubai. The prime location of The Address The BLVD on Emaar Boulevard, with a range of leisure and F&B choices, offers residents an enviable address in chic downtown Dubai. Residents will also be in convenient proximity to Dubai's major business hubs such as Emaar Square and Dubai International Financial Center. Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “The launch of The Address The BLVD is a strong reiteration of the positive growth trends in Dubai's real estate sector, led by the significant increase achieved in tourism, hospitality, retail and foreign trade. It also highlights Emaar's commitment to provide long-term value for our stakeholders by creating premium real estate assets in Dubai and to strengthen our recurring revenues through our investments in the hospitality sector. With the Address hotels in Dubai recording average 85 to 90 percent occupancy throughout the year, The Address The BLVD will further complement the city's hospitality sector growth.” – SG
