JEDDAH — The Ministry of Labor and Social Development has launched a campaign to attract Saudi youth toward the telecom industry. While promoting the campaign on the road in Asir, the newly appointed ambassador of the Ministry of Labor, Hassan Asiri affirmed that spreading the awareness and educating Saudi youth are the right forms and the backbone of the success of the campaign. It will help the youth a systematic entry in this crucial market. He noted that continuation of such awareness campaigns will accelerate the persuasion of youth toward the sector's revenues and also to the standards achieved by the telecommunications sector as one of the largest markets in the Gulf region, due to the strength of consumer spending and the factor of large population density of the Kingdom. He indicated that the ministry has endeavored to regulate the labor market in order to attract Saudi nationals to work in the private sector as well as facilitate setting up businesses that contributes to the national economy in line with Vision 2030. Asiri also added that among the pillars of educating the youth sector to convince them the feasibility of building and establishing their own business with the support of the concerned authorities is to support the campaign at the highest levels. Referring to the last survey issued by Thought Industry Center for Studies and Research, Asiri pointed out that around 52.4 percent young Saudis prefer to build their own business. "This really proves that the way of thinking among young Saudis has changed and they do not want to depend on regular jobs either in the public and private sectors," he said. Asiri confirmed the importance of creating more awareness among Saudi youth in various regions of the Kingdom. Asiri said that the localization of telecom campaign is going through its first phase and revealed the weakness of spreading the campaign's information along with its mechanisms. He assured that the campaign was able to attract 4,000 young men and women. According to Asiri the major objective of the campaign is to find job opportunities for male and female Saudis in the telecom sector. "The campaign is also meant to safeguard this profession for its security, social and economic importance and, additionally, to curb business cover-up practices," he said.
