LG Electronics Saudi Arabia, global leader and technology innovator in consumer electronics, has showcased its latest innovations and cutting-edge technology at the AMEX World Luxury Expo 2016. Hosted for the fourth year at the Palatial Ritz-Carlton in Riyadh from March 30 to April 1, the event was inaugurated under the patronage of Prince Abdulaziz Bin Ahmed Bin Abdulaziz Al Saud. LG, a platinum sponsor of the World Luxury Expo, showcased its latest luxury masterpieces, and a selection of its high-end brands to ultra-affluent and highly discerning audience. LG products showcased at the event included OLED TVs, TWIN WashTM washing machines, modern refrigerators designed exclusively for Saudi consumers, digital screens, and the first modular phone in the world LG G5. Known for their slim and light-weight designs, LG's OLED TVs adopt a technology based on producing a special light that enhances the picture quality, in color and in black and white, offering an exceptional viewing experience. LG also showcased its TWIN WashTM washing machines, which offer users the option of washing two loads of laundry simultaneously, in less time and with added convenience. In addition, the exhibition visitors enjoyed the LG premium-design refrigerators, which have an intricate design and a technology to keep food fresh for longer. The compressor is energy efficient and is backed by a 10-year warranty. Visitors were also intrigued by the LG giant digital screens, given its high definition and low energy consumption. It serves as an effective means of interaction and communication between a company and its target audiences. On the other hand, visitors were introduced to the distinctive features of the G5, the wide camera, dual back cameras with separate lenses to capture different angles. G5 is the first modular Smartphone in the world. Eddie Jun, President of LG Electronics-Saudi Arabia, said: "We always take pride in keeping up with the rapid development of home appliances, and strive to introduce innovative solutions that meet the needs of our local consumers, and offer them more convenience. We will maintain our pioneering position and will boost our growth in the Saudi market by providing unparalleled, highly-advanced solutions". Salman Alsabban, Corporate Marketing Manager, LG Electronics Saudi Arabia, said "we are proud to offer modern products that add value to Saudi lifestyles. As usual, LG dazzled VIP guests with its luxury and state-of-the-art products that are indispensable to any family searching for advanced technology and robust designs." Ahmad Al-Oraij, CEO of World Luxury Group, organizers of World Luxury Expo 2016, said "the event highlighted the most prominent brands and luxury services offered by different companies in Saudi Arabia, on top of which was LG Electronics."
