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LG debuts its first ever modular smartphone
Published in The Saudi Gazette on 02 - 03 - 2016

LG Electronics (LG) unveiled its highly anticipated LG G5 smartphone that delivers greater smartphone experience. Encased in a sleek metal aluminum body and slide-out battery, the LG G5 surpasses the visual experience of its predecessor, the LG G4.
"The new LG G5 rediscovers the true joy of a mobile life," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. "The G5 and LG Friends are the result of many experts inside LG asking themselves if it was still possible to be innovative and unique in the smartphone space. I think once customers spend a little time with the LG G5, their answer will be a resounding yes".
"LG today is shaking the smart mobiles market with a revolutionary attractive smartphone; the LG G5", said Eddie Jun, President of LG Electronics Saudi Arabia. He added: "The consumer will enjoy high-quality smartphone at affordable prices and many entertaining features not found on any other phones on the market. Our goal is to be on the top smartphone makers in the world with proven products that fulfill our brand promise to make consumers' lives easier."
LG's innovative Modular Type design gives LG G5 the ability to transform into a digital camera, Hi-Fi player and more. The LG Hi-Fi Plus with B&O PLAY is an innovative portable Hi-Fi DAC audio player developed in collaboration with B&O PLAY to enjoy top-notch sounds. LG G5 has two cameras on the rear: one with a standard 78-degree lens and another with a 135-degree wide angle lens, the widest available in any smartphone. The LG G5 features a collection of powerful photo effects including Pop-out Picture, Film Effect and Auto Shot.
The 5.3-inch Quad HD IPS Quantum display offers an Always-on feature, the first on a main smartphone display that requires only 0.8 percent of the battery's full capacity per hour to operate. Another advanced display feature is Daylight Mode, which gives the G5 exceptional outdoor visibility. LG 360 VR is a VR goggle that can be connected with the G5 via a dedicated cable and works exclusively with the G5 to simulate a 130-inch TV viewed from two meters away. It has a foldable stylish design to easily carry and watch VR content anytime, anywhere. LG 360 CAM is a compact 360-degree angle camera with two 13MP 200-degree wide-angle cameras, 1,200mAh battery and 4 GB internal memory; which can be supplemented by a microSD card.
The LG Rolling Bot captures images and videos with its embedded 8MP camera, while LG Tone PlatinumTM is a Bluetooth headset that has earned the Harman Kardon Platinum grade for its superior sound quality. H3 by B&O PLAY is a set of active noise cancelling high-end earphones compatible with the high-quality sound of the LG Hi-Fi Plus with B&O PLAY. Through the LG Smart Controller you check the video stream from the drone through the LG G5 in real time.
Only available in the LG G5, Friends Manager allows G5 to connect with LG Friends with minimal fuss and effort. LG G5 offers many other innovations including the powerful yet energy-efficient Qualcomm Snapdragon 820 processor offering advanced features such as 64-bit performance, Adreno 530 graphics and lower-power Hexagon DSP as well as Qualcomm SpectraTM 14-bit dual image signal processors (ISPs) with high resolution DSLR-quality images and additional power savings.
There is also the aptX HD: 24-bit Hi-Fi Wireless Audio that delivers rich and clear sound. LG G5 also offers Qualcomm Quick Charge 3.0 for incredibly fast charging, it is 27% faster and 45% more efficient than the previous generation. LG G5 has excellent battery life; enhancing the battery efficiency by as much as 41.9 percent.


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