Saudi Arabia is holding a week long campaign, Saudi Agro Fest "From Our Land" that opened Wednesday (Feb. 3) and will continue until Feb. 9, 2016 at all outlets in Saudi Arabia. The event is being conducted with the association of Department of Organic Agriculture, Saudi Arabia. The inaugural ceremony of the Saudi Agro was held at 7:00 p.m. in Dammam and in Riyadh today (Feb. 4) at 10:00 a.m. LuLu exhibits wide ranges of locally grown fruits & vegetables at affordable prices. LuLu is making special offers on local fruits & vegetables during the festival. Majority of local procurement of fruits & vegetables are from Al Kharj, Al Quassim, Hail. Jizan, Qatif and Al Ahsa. Last few years we have been promoting the local agriculture produce in all our stores and now we want to take it to next level by creating more awareness for the residents to increase its consumption. To make awareness among Saudi residents about the ‘kitchen garden' farming method, LuLu join hands with a local association called ‘Focus Saudi', a fraternity youth. The objective of this initiative is to make a green environment and to build up best kitchen gardening system among Saudis. They will be awarded with fabulous prizes. ‘Focus Saudi' will assess the Kitchen Gardens and will select the winners. Eating Vegetables and Fruits will keep healthier and it will help to reduce fat. LuLu always prefer to give farm fresh and quality fruits & vegetables to its customers and therefore, before procuring fresh items, our Fruits & Vegetable Expert visit the procuring locations to make sure that the products are fresh and meeting the quality standard. During this event, there will be attractive offers on fruits & vegetables, meat of camel, lamb, poultry and other meat related products as well as on local delicatessen. The festival would attract a cross section of people from all nationalities residing in the Kingdom because locally produced fruit and vegetables are economically more beneficial to our customers. LuLu wishes all its customers a Happy Shopping. — SG
