PRINCE Saud Bin Abdullah Bin Abdul Aziz in the presence of Yusuff Ali M.A., Managing Director, Lulu Group International, inaugurated the new showroom of Joyalukkas at the newly opened LuLu Hypermarket in Dammam on Wednesday in the presence of John Paul Alukkas, executive director Joyalukkas Group, Sattam Al Omairy, director Joyalukkas, Saudi Arabia, businessmen, officials and prominent citizens and residents. Joyalukkas commitment for growth and expansion continues in the year 2016. This year the ‘world's favorite Jeweler', has planned to open more than 15 showrooms around the world. Joyalukkas has also started the year in the festive spirit for its customers with new exciting promotions, wherein jewelry lovers get the opportunity to purchase a host of exciting designs. Joy Alukkas, chairman & MD Joyalukkas Group, said, "We are very pleased that our goals to expand rapidly across GCC and India are coming to fruition according to schedule proving that there is quite a demand for the unique Joyalukkas experience. I personally thank each and every customer for the support and encouragement offered." "It's our first in Dammam hence a milestone for us," he said, adding that "because it is the fastest growing city in Saudi Arabia and a developing business hub, this new showroom is part of our plans to expand our reach further to be more accessible to our customers and continue offering only the best in products and services." Customers at the Joyalukkas showroom in Dammam located in Lulu Hypermarket can enjoy world-class collections in stunning designs, as well as irresistible offers and surprises, such as Free 2-gram gold coin on purchase of diamond, polki and pearl jewelry and free quarter gram gold coin on purchase of gold and precious stone jewelry, zero deduction on exchange of old 22K gold jewelry. These offers will be available till Jan. 31, 2016, along with no making charges on 8 gram 22K gold. Joyalukkas Group is a multibillion dollar global conglomerate, with varied business interests. The group operates its various business operations across UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, Singapore, Malaysia, London and India. The group businesses include jewelry, money exchange, fashion & textiles, luxury air charters, malls and realty.