Piaget recently opened the doors to its 1st boutique in Riyadh in the Kingdom Tower, in the presence of the brand director for the Middle East Jean Marc Shammas. The newly opened boutique is the 8th in the region. Shammas said "the inauguration of Piaget's new boutique is an extremely proud moment for us, but what gives us even more pleasure is that this boutique is our first in Riyadh. Piaget' strategy is really focused on the region and this boutique allows us to be closer to our Saudi consumers as they are very important to the brand." Following the style and spirit of Piaget boutiques worldwide, the architectural concept is an invitation to embark on a pleasant journey through the universe of Piaget. The architecture and ambiance conveys discreet elegance that is sensed rather than obvious, making it a true tribute to the Swiss identity of the brand. The boutique is clothed in black and gold as contrasting materials in gloss and matte perfectly complement the dramatic lighting that falls on the pieces in the boutique. Inspired by the Viennese Secession period, the boutique is a reiteration of the precision and meticulousness that goes into the crafting of each piece from the house of the glorious watchmaker. A blend of openness and hospitality is rife in the boutique as visitors get to experience the assortment of creations through great bay windows as they enter a world full of beauty and art. The boutique has an ideal location and can be accessed from the Four Seasons hotel. Whether looking for the perfect gift or simply to indulge in a creation full of luxury and refinement, in both watches and jewelry, the new Piaget boutique at Kingdom tower is the place to visit.
