Roger Dubuis, Swiss luxury watch maison reputed for crafting exquisite timepieces of extraordinary complications, unveiled its latest exclusive boutique in the UAE at the prestigious Dubai Mall, further expanding its presence across the Middle East. Strategically located in the heart of one of the most sought after high-end retail destinations, the new boutique will bring Roger Dubuis' unique and characteristic blending of cutting-edge design, suave styling and mould-breaking technical innovations closer to a large pool of luxury watch lovers. The unique design concept of the new boutique mirrors the distinct jewellery box-inspired architecture of Roger Dubuis Boutiques worldwide. The interior design is opulent yet contemporary through the use of luxurious materials and plush carpeting. The décor embodies the incredible world of Roger Dubuis, truly reflecting the consistency and high quality of the brand. More than a signature, the Roger Dubuis brand reflects a lively creative flair. A world where exuberance is queen and creativity rules. The retail space becomes a convivial meeting place uniting Luxury Watchmaking and craftsmanship with the brand's originality. The magical world of time, exuberance, and audacity is expressed through the inspiring interiors. The boutique also features a cosy VIP lounge that allows distinguished guests to appreciate the finer qualities of iconic Roger Dubuis collections, while experiencing a unique quality of service extended by specially-trained boutique ambassadors. The boutique, showcasing the brand's signature timepieces from the iconic Excalibur, Velvet & Hommage lines, is expected to attract a lot of Regional luxury connoisseurs and it is the second boutique to open this year in the region after Kingdom Tower, Riyadh. Speaking on the occasion, Jean Marc Pontroué, CEO of Roger Dubuis said: "Dubai and the UAE have grown to become one of our most important markets for the brand, with watch lovers from the Region being highly appreciative and discerning about what makes an exceptional timepiece. Our new boutique will provide our distinguished clientele with the appropriate ambience to view and select from a range of our leading watch collections."
