AVAYA, a global leader in business communications software, systems and services, demonstrated its commitment to the partner community from the Asia-Pacific, Middle East and Africa (AMEA) and Europe regions, with leading partners being recognized at the annual Avaya Awards event. The highlight of the Avaya Partner Forum 2016, a two-day event hosted at the Atlantis the Palm in Dubai, the Avaya Awards celebrated the role Avaya Connect channel partners have played in driving Avaya's success across the combined geographies. As customers' needs and challenges evolve, Avaya's partners are central to its strategy of delivering services-led, outcome-focused engagement. This year's Avaya Awards included the inaugural Special President Award – a special award given to a key partner for their work on a strategic account with Avaya. PACC MDS scooped the first-ever President's Award, having worked with Avaya on the successful implementation of the company's networking technology — SDN Fx — at the Burj Khalifa in Dubai . More than 2,000 channel partners from across the combined regions interacted with Avaya global and solutions leaders and industry experts at keynote addresses, seminars and expert sessions at the Avaya Partner Forum. Partners were briefed on Avaya's strategic vision for FY2016, as well as key emerging industry trends, including mobility, Cloud, Big Data, and analytics, and how they can work with Avaya to drive revenue growth from these opportunities. The Avaya Awards winners at the Avaya Partner Forum 2016: Partner of the Year GCC: Techno Q QATAR; Partner of the Year Kingdom of Saudi Arabia: Baud Telecom Company (BTC); Partner of the Year North, East, West and Central Africa: Netas Maroc; Partner of the Year South Africa :Jasco Enterprise; Partner of the year Turkey : Kocsistem; Partner of the Year India : Telecraft Solutions. Best Services Partner of the Year: VIS Networks –India. Innovation Partner of the Year: WILCOM Information Technology; Distributor of the Year: Digital China Advanced Systems; Distributor of the Year: APTEC DISTRIBUTION; Mid-Market Partner of the Year: A-Mehwar KSA; Networking Partner of the Year : PACC MDS ; Communication Agency of the Year Middle East and Africa : Asda'a Burson-Marsteller and President's Award: PACC MDS UAE. "This is a time of significant transformation for every industry and this presents our partners with both challenges and opportunities. Each and every winner of the Avaya Awards has chosen to rise above the challenges, embrace the opportunities, and put the customer at the heart of their strategy to focus on delivering better collective outcomes. At Avaya, all our partners are winners because they are helping us to reach new heights and unparalleled success," said Nidal Abou-Ltaif, president, EU and AMEA, Avaya "The Avaya Awards celebrate and recognize the role our partners play in driving Avaya's growth and customer-centric strategy. We are investing and developing our partner ecosystem to enable more companies to implement business communications that improve customer experiences, team and employee productivity and network performance. The Avaya Partner Forum provides the perfect platform for us to drive innovation and deliver industry leadership across the combined regions," said Fadi Moubarak, regional channel director, APAC, Middle East, Africa and Turkey Region.
