Al-Jadaan commends OPEC Fund's flexible response to global market fluctuations    Ministry of Culture includes handicrafts and cultural media in 5th edition of its National Cultural Awards    AI-powered system to monitor emergency lane violations in real time    SFDA suspends medical device imports from erring international firm    PIF launches new company to deliver Expo 2030 Riyadh    Industrial cities in Qassim operate at 77% capacity    Saudi energy minister: OPEC+ become key guarantor of oil prices    Smart screens guide worshippers at Prophet's Mosque in 23 languages    EU visa rule change set to target Israeli citizens    As death toll rises in Kyiv, Europe believes Russia will not stop at Ukraine    Trump focused on avoiding wider conflict as he nears decision on US strikes in Iran    Iran conflict to derail EU review of Israeli association agreement    Bounou saves penalty as Al Hilal hold Real Madrid in Club World Cup opener    SFDA's new food rules to be in force from July 1    Al Hilal fans take over Miami ahead of Club World Cup match with Real Madrid    Martina Navratilova: 'I wouldn't have left home for Trump's America'    Pianist Alfred Brendel dies aged 94    Heritage Commission registers over 700 new archaeological sites in Saudi Arabia    California doctor to plead guilty to supplying Matthew Perry with ketamine    Saudi Arabia beat Haiti 1-0 to open 2025 Gold Cup campaign    Ministry launches online booking for slaughterhouses on eve of Eid Al-Adha    Shah Rukh Khan makes Met Gala debut in Sabyasachi    Pakistani star's Bollywood return excites fans and riles far right    Veteran Bollywood actor Manoj Kumar dies at 87    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



To get the message across, target the right audience
Published in The Saudi Gazette on 20 - 11 - 2015

If we want to hold a symposium, the first thing we should do is to decide who our audience is and then come up with the right name for the event. Let me give you some examples. It is not suitable for a dawah activist to go to a school of medicine and talk about Al-Bukhari's book on Hadith. It is not proper for a sports doctor to attend an economic forum and start talking about ligament injuries.
I have noticed that many of the activities focusing on youth issues are held in the wrong places where there are no young people. It is no wonder that such events never bear fruit because the right audience has not been targeted. Recently, a symposium on the effect of cell phone addiction on young men and women was held in a literary club; there were no young people there and few knew about the club, let alone its location.
The symposium should have been held on a university campus or at a gym where young people can be found. A young man once told me that these events were not useful because they kept talking about youth issues with no single young man in the audience; all of the attendees were writers and reporters. "What's the point of holding these events in the first place if young people are not invited?" he asked me. I believe he hit the nail on the head.
I have noticed that most government agencies have gargantuan halls and auditoriums such as the ones that can be seen in universities, libraries, hospitals and ministry headquarters, but they are never put to good use. Rarely have I heard that an event has been held at one of these places.
They are empty throughout the year. What I do not understand is why an agency would go to the expense of renting a hall in a hotel when it has a spacious auditorium on its premises. Where do these agencies get the money to do this and on what basis are they spending in this way? Nobody seems to monitor how money is spent by these agencies.
Government agencies should start using their spacious halls and auditoriums instead of renting halls in expensive hotels. If they do not plan to use their own facilities, then they should consider transforming them into parking areas for the general public.


Clic here to read the story from its source.