A SAUDI mother laid here the foundation for Diyar Al-Salam (Homes of Peace), a gargantuan housing project consisting of eight buildings, 140 residential units, and eight penthouses implemented by her son's company, Lifestyle Developers. The project which is located in the heart of Jeddah, behind Ice Land Center between Al-Madinah Road and Prince Sultan Street, aims to offer affordable luxurious housing options to Saudi young people. In her speech inaugurating the event, Mrs. Dalal Abdulwahab Al-Fadhol, the mother of Engineer Sultan Sobhi Batterjee, CEO of the company, expressed her pride in her son and urged the youth to set goals and work perseveringly to accomplish them. It is the first time a Saudi mother inaugurates a gargantuan real estate project - an initiative that reflects the social status mothers have in society and the important role they play in making decisions affecting Saudi families, such as purchasing a house. It also shows that mothers will remain to be the most significant members of the family and society alike. Her son, Sultan Sobhi Batterjee, started off by deeply thanking his mother for her continuous support in his life. "My mother has always played a pivotal role in my life and success," said Batterjee who owns a real estate company that is considered a pioneer in developing lifestyle accommodations and raising the standards of living by creating innovative solutions suitable for Saudi youth's housing options. The project is primarily for aspiring middle income professionals. It allows them to purchase the residential units directly off plan/pre-sale with approval from the Ministry of Commerce. Selling real estate units off plan/pre-sale is the only promising solution for real estate projects in the country, he noted. Batterjee's company has won numerous global awards in its field like Cityscape Jeddah, Construction Week, International Property Awards. The projects it implements must focus on four core elements: modern design catering to customers' tastes, high-quality standards, competitive prices, and social responsibility. Lifestyle Developers strongly believes that real estate development can change city landscapes positively and effectively. A community within a community, Diyar Al Salam is a natural, serene, and magnificent sanctuary situated in the heart of Jeddah. The name itself comes from the "Dove of Peace" used as a symbol of peace and nature throughout the phases of the project. To exceed customers' expectations, the company ensured that every phase of the project would be implemented as perfectly as possible from the moment the idea was conceived until the residential units were designed. This is to provide customers with a home combining innovative design with beauty while at the same time preserving traditional values. Inside, new lifestyle apartments have been designed in a way that reflects various architectural arts, luxury interior designs and breath-taking landscapes. The entire family will enjoy living in a wonderful community. The interior designs match smoothly the building façade and give it a feel of modernity. Appropriate colors have been used and a touch of luxury has been added to the design to develop a one-of-a-kind real estate project. Two core design features, modernity and elegance, can vividly be seen in halls, the residential units, and throughout. The moment you step inside, you will notice how immaculate the interior designs are, including lighting, roofs, and luxurious marble flooring that can be found in all residential units. Total quality has been taken into consideration when the interior parts were designed to introduce a new lifestyle accommodation and offer beautiful and living spacious units. The design itself promotes a healthy lifestyle. Your home fits perfectly with community to give you a unique lifestyle that should help you enjoy living, having fun, and working with an ease of comfort. The top garden, situated in the center of the project, will provide equilibrium and symmetry, let alone stability and serenity, all represented by our "Dove of Peace".
