A challenge remains today in the region to educate consumers, where lower-quality TV displays – particularly 3K TVs – are marketed to consumers as delivering UHD quality. One in 5 TV units for shipment in 2016 is forecast to be a 4K TV panel, a Dubai-based daily reported last September. According to Digital Europe (DE), a European association for consumer electronics appliances, the UHD TV comprises the following mandatory criteria: native resolution of 3,840 x 2,160 pixels, an aspect ratio of 16:9, a color bit depth of 8 bit and above, a frame rate 30p and above, with an overall definition of 8 million pixels on full screen, as opposed to 3K TVs which employ the RGBW sub-pixel structure, less in quality than the RGB in terms of color purity, and fixed brightness, not to mention a total of 6 million pixels instead of 8. DE advocates for the protection of consumer rights by certifying products that satisfy this resolution. In a bid to contribute to raising awareness around 4K UHD TV criteria, Samsung, one of the leading manufacturers, ensured completing the UHD certificate from Digital Europe. In UHD TV, a TV panel is made of RGB (red, green, blue) sub pixels to create different colors. Some manufacturers have added a fourth sub pixel – white – to lower the cost of components and reduce the backlights emit light to give higher white light output and higher contrast ratio. While other manufacturers are making panels with RGBW, Samsung only uses RGB technology for its own TVs as the latter strip display provides a very sharp picture. Samsung introduced the UHD TVs last year. UHD TVs have improved on the existing technology of Full High Definition (FHD) TVs, thus enhancing the visual experience with features such as stunning contrast, striking brightness and spectacular color. This year, Samsung introduced the SUHD TV designed to provide an even further superior visual experience thanks to HDR (High Dynamic Range) and nano-crystal technologies. In Saudi Arabia, Samsung secured the 2015 Mid-Year Saudi Arabia Top Buzz Rankings as it maintained the first position; a success equally owed to its exciting SUHD TV.
