The SUHD TV was created by applying nano-crystal technology to the LCD screen of previous UHD TVs and adding a circuit design and color recreation technology that enhances picture quality. Nano-crystal technology is a picture quality technology which distributes nano-sized particles on sheets and controls them, allowing optimal expression of color, brightness, and contrast. In particular, nano-crystal technology has played a crucial role in enhancing the SUHD TV's picture quality. Nano-crystal technology was a source technology that the Samsung Advanced Institute of Technology began developing in 2002. In 2010, VD GBM decided to commercialize nano-crystal technology, and utilize it for TV production. In early 2012, Samsung began TV production using nano-crystal technology. It took 14 years to perfect and has about 150 critical patents. One of the things that the SUHD TV development team has focused on is the creation of immersive picture. Film editing is usually completed using the brightness standard of 100 nit, which is ideal for a dim movie theater. However, the average living room is not lit like a movie theater — it is typically much brighter. The SUHD TV is set at 1,000 nit (JS9500), which is optimal to deliver the best picture quality in your home. To achieve its superior picture, the SUHD TV has gone through a rigorous design and development process. It is not only powered with HDR and nano-crystal technology, but every aspect of the TV such as the panel, BLU, algorithm, and nano-crystal material are new technologies. The SUHD TV Re-mastering Engine analyzes content properties such as brightness and contrast, so viewers enjoy a premium viewing experience not only with SUHD content, but also standard images become 2.5 times clearer than UHD and can fully utilize the improved expression features of the SUHD TV. Moreover, the SUHD TV expresses lights and a wider color gamut that could not be distinguished on older models, delivering the picture that content producers originally intended. Actually, the team decided to create movie content optimized for SUHD, and collaborated with 20th Century Fox on a movie re-mastering project, specifically for the SUHD TV. Viewing the re-mastered movie ‘Life of Pi' on the SUHD TV, a viewer can see dreamlike colors such as the fluorescent blue, the way it is shown in movie theaters. The TV should deliver a complete entertainment experience that fully engages the senses – and the key to that is picture quality. Samsung strives to provide consumers with a one-of-a-kind viewing experience unlike anything they've seen before. We want to provide consumers with a TV that is constantly adapting to their ever-changing needs. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries with annual sales of $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com. —SG
