Saudi Arabia will host InFlavour, the new global food and hospitality mega-event. InFlavour promises a Michelin-star-studded menu featuring celebrity chefs, product and industry trendsetters, and culinary pioneers. The Ministry of Environment, Water & Agriculture (MEWA) and Tahaluf, the entity behind the LEAP technology exhibition, will curate this event. InFlavour will take place in Riyadh on October 29-31. The spokesperson for the Ministry of Environment, Water & Agriculture, Mr. Saleh Bindakhil, explained that Saudi Arabia has the biggest food and beverage market in the area and is fast-tracking its ambitions to become the most important market for food trade and hospitality globally. He also confirmed that InFlavour will boost Saudi Arabia's food imports and exports, and fast-track new standards in product sourcing options to elevate the hospitality and consumer spheres. According to Mr. Bindakhil, the food industry in Saudi Arabia is experiencing explosive growth due to significant investments in hotels and resorts, an influx of food and beverage entrepreneurs, and a willingness to develop and adopt the technology. All these factors will completely change the food service experience in Saudi Arabia. InFlavour is the epicentre and driving force behind this industry-wide convergence. Mr. Saleh Bindakhil said the Kingdom is continuing to work to achieve food security through the development of national strategies. The GDP of the agriculture sector reached its highest level ever in 2021, hitting 72.25 billion riyals and expanding at a pace of 7.8%. The agriculture production industry is also expanding significantly, reaching high levels of food and agricultural product self-sufficiency. The Saudi Grains Organization (SAGO) became the General Food Security Authority to promote comprehensive and sustainable development in the Kingdom. This will support the country's efforts to improve food security indicators and achieve food security. The Ministry of Investment of Saudi Arabia (MISA) has conservatively forecast that the Kingdom's food service sector will grow six per cent annually over the next five years, while the independent market intelligence provider Fortune Business Insights anticipates the sector will expand by 11.5 per cent annually to be worth USD 30.47 billion by 2029. InFlavour is a world-leading B2B food event that brings together global mega-brands and emerging food startups (and everyone in between). InFlavour is a diverse platform for industry players with vast collective experience to get together for breakthroughs and partnerships. The event is for anyone with a serious interest in the food industry and everyone who recognizes the power of food as a universal language and connecting force.
