The 6th Retail Leaders Circle MENA Summit, which is the first edition of the event held in Saudi Arabia, took place in Riyadh this week in partnership with Invest Saudi. Speakers presented Saudi, regional and international perspectives into the industry's future challenges and discussed the trends shaping retail opportunities and consumer behavior in Saudi Arabia During the meeting, which started here yesterday, Saudi Arabia demonstrated the power of reform and the opportunities and trends available in the Kingdom's retail sector. As a strong testament to the growth of the domestic retail industry, Invest Saudi was a Strategic Partner of the event, which brought more than 1,500 global business leaders and retail sector executives together to explore some of the key power shifts disrupting the retail landscape and driving its transformation in the MENA region. The RLC Summit's wide-ranging program aimed to equip delegates with the perspectives needed to respond to the challenges in today's ever-evolving retail landscape. A diverse roster of speakers presented Saudi, regional and international perspectives into the industry's future challenges, and showed how public-private partnerships are vital to the continued development of retail and wider national economic growth. Ibrahim Al Omar, Governor of SAGIA said: "Hosting the Retail Leaders Circle Summit comes at a time of great change for Saudi Arabia. Saudi Arabia's growing economy and domestic market is unlocking remarkable potential across many sectors and creating jobs within the Kingdom, including within the retail sector, which is helping to drive economic transformation in line with Vision 2030. Through this special edition of the RLC MENA Summit, the first edition of the event held in the Kingdom, Invest Saudi is showcasing to global retailers, brand owners and suppliers that the Kingdom's domestic market offers the diverse and lucrative intellectual, financial and social capital they need to succeed." Topics such as changing consumer behavior and start-ups to the latest digital innovations and retail as a job creation engine came under the microscope. Speakers also discussed the trends and consumer behavior shaping retail opportunities in Saudi Arabia and shared their experiences of the transformation of the national business environment. --More 20:09 LOCAL TIME 17:09 GMT 0025 www.spa.gov.sa/2033485