Trade franchise experts stressed the importance of enhancing exchange of franchise brands and reaching the highest levels to achieve desired commercial returns, pointing to the package of advantages of brands exchange. The session, which was held here yesterday, at the World Trade Fair of Dhahran, has focused on trademarks' relations between Saudi Arabia and Indonesia. Also, the meeting has witnessed a call to unify the procedures and regulations for exchange of trademarks among the Gulf region countries, to ensure their well spread, in the countries of the region, as advantages of franchise and its role in the development of projects, were highlighted. On the other hand, the Indonesian Chamber of Commerce coordinator Mohammed Hassan talked about the importance of exchanging trademarks among countries, notably between the Kingdom and Indonesia, as both of them are witnessing remarkable progress every day, reflected in all relations, especially economic relations, noting that his participation in the World Trade Fair comes within the framework of Indonesia's desire to strengthen relations with the Kingdom, through exchange of brands. A seminar, on the sidelines of the events was held, too, and addressed by the Director of the Commercial Franchise Project, at the Social Development Bank Saif Al-Farhoud, who spoke about several tracks aimed at encouraging and enhancing the status of the commercial franchise and opening up of larger segments of business activities, for ambitious young people for vying to establish successful projects that would add value to the gross domestic product.
