JEDDAH: BMW Group Middle has completed the first three months of 2011 with a 19 percent sales growth over the same period in 2010. The world's most successful premium automotive manufacturer delivered 4,635 BMW and MINI vehicles to customers across 14 Middle East markets, confirming the strength of both brands in the region. Following record success in 2010 that saw the Group delivered the highest volume of vehicles since the company commenced Middle East operations in 1994 - the latest results reveal sustained growth in the first three months of 2011 across most importer markets. These included Abu Dhabi, the highest volume market, where sales increased 42 percent (1,091 cars); Dubai 38 percent growth (1,081 cars); while Oman saw sales improve 19 percent (173 cars) and Saudi Arabia by 11 percent (819). Commenting on the Q1 sales success, Reiner Braun, director of Sales and Marketing for BMW Group Middle East, said: "Our success is largely attributed to our customers and the commitment and dedication of our importers who are the lifeblood of our business. A number of sizeable investments made in facilities and customer service across the region coupled with our great products all helped contribute to strengthen the company's performance across the region." The new BMW 5 Series, launched in March 2010, was the top selling model with 1,055 cars sold, followed closely by the company's flagship 7 Series that saw 1,046 cars sold.
