JEDDAH: Lamya Abedin, the Emirati designer who gave the traditional attire abayas – an all-new fashion statement – has launched her Queen of Spades label in Harvey Nichols Riyadh at Al Faisaliah Mall. Abedin said "I have my customers from across the world and among those, the Saudi market definitely is one of the most important and the good amount of my customers and the demand on my creations comes from this part of the world. The Saudi consumers are fashion savvy, with a taste for the decadence and the exclusivity that the Queen of Spades is known for. Therefore, I am happy to be able to bring my creations one step closer to them, for their convenience. I am looking forward to extend my distribution line with elite department stores like Harvey Nichols. It is exciting times ahead." The limited exclusive pieces specially created for Queen of Spades' clientele in Saudi Arabia feature more conservative yet contemporary chic pieces, tailored to the special requests and feedback of its patrons in the Kingdom. The designs are primarily loose-fittings and pastel colors with cultural fabrics and materials sourced from all around the globe. All-time favorites and signatures of the designer, like patchworks, mermaid cuts, pantaloon abayas and reversables, will also be available in the collection for the Kingdom.
