Alluring Sheikh Mohammed Wajih Sharbatly (second from left), Chief Executive Officer of Fast Auto Technic, together with senior executives of Ferrari and Maserati cars, during a press conference to announce the opening of the new car showroom. JEDDAH: Celebrating its 20th anniversary, Fast Auto Technic – the sole dealer of Ferrari and Maserati in Saudi Arabia – launched its most advanced integrated center for Ferrari and Maserati cars here Jeddah early this week. During the unveiling ceremony, Sheikh Mohammed Wajih Sharbatly, Chief Executive Officer of Fast Auto Technic, said the new two-story showroom, built at a cost of over SR40 million on an area of 4,000 square meters, “is the first of its kind not only in the Kingdom, but also in the Middle East, according to the international standards adopted by Ferrari and Maserati.” Sharbatly noted that “Ferrari changed its brand equity to make everyday comfortable vehicle aside from being known as sporty one with a strong engine,” he noted. Today, he averred, Ferrari and Maserati cars “become more practical and more comfortable on roads, making their owners use them every day and for all family members as well.” Likewise, the new showroom also introduced the new corporate identity for Ferrari and Maserati through the all-new section ‘Atelah' reflecting the passion, technical excellence and unique style of the brands. “This center will provide the kind of service that Maserati customers enjoy worldwide through pre- owned cars section,” he noted, adding that the new center contains quick maintenance section, spare-part sales, product displays and after-sales service fully-equipped with latest tools and international experiences. The center also houses a contemporary lounge with full facilities for Ferrari Owners Club members and Maserati owners. The Jeddah Lifestyle Center offers an extensive array of brand merchandise to both Ferrari and Maserati fans and owners. Enrico Galliera, Senior Vice President Massimo Renon, and Pietro Innocenti from Ferrari, including Umberto Cini, managing director, Maserati, were among those who attended the occasion.
