Dr. Mohammed Al Zarooni, Director General of Dubai Airport Freezone, with R&M officials at the ribbon-cutting ceremony.Swiss firm unveils new Middle East and Africa headquarters RIYADH: Reichle & De-Massari (R&M, www.rdm.com), the Swiss structured cabling specialist, officially inaugurated its new Middle East and Africa (MEA) headquarters in the Dubai Airport Free Zone Monday due to the rising demand in the telecom industry for customized solutions. Middle East and Africa Managing Director Jean Pierre Labry said "customers will now have the benefit of R&M's renowned Swiss quality coupled with greater flexibility, customization, and speed to implementation." R&M's new MEA headquarters will house all of its administrative, operations, assembly, and logistics functions. The hub allows for assembly and customization capabilities to R&M's copper and fiber product portfolio including R&M's advanced FTTx solutions. To maintain R&M's stringent Swiss quality standards, customization is monitored by Swiss technical staff. Speaking at the inauguration ceremony, Dr. Mohammed Al Zarooni, Director General of Dubai Airport Freezone, said "Dubai Airport Freezone is home to many multinational companies specialized in various industries that range from aviation industry to telecommunications, luxury goods and pharmaceuticals services and it provides attractive business incentives including 100 percent foreign ownership." R&M Chief Operating Officer Peter Reichle emphasized how the new MEA headquarters is to be the hub for the region in order to streamline logistics and bring Swiss engineered "quality and speed" faster to the market. Jean Pierre Labry noted the importance of maintaining an active and growing presence in the region as well as highlighting R&M's role in local development and capacity building. Supported by local offices throughout the region in Saudi Arabia, Jordan and Egypt, R&M structured cabling solutions cater to the growing demand by organizations and enterprises to high speed uninterrupted access to information across their networks. The company maintains a forward looking strategy of innovation and technology leadership, delivering unsurpassed solutions with high performance and efficiency.
