JEDDAH: Aujan Industries has awarded its media planning & buying account to Mindshare for the coming three years. The account - in which five leading media agencies in the region bid – comprises online and offline media planning and buying and will cover Aujan industries' Powerhouse brands namely Barbican, Vimto and Rani across GCC, Levant, North Africa, Iraq, and Iran. Commenting on the selection, Kadir Gunduz, President and CEO of Aujan Industries, said: “We adopted a very transparent process for the pitch with clearly identified selection criteria. The submissions were of top quality and very competitive, which made it hard to make the call, but a decision had to be taken based on overall parameters. I would like to take this opportunity to thank all the media agencies who took part in this process for their hard work, passion, and dedication; and wish to congratulate Mindshare for the win.” Samir Ayoub, CEO of Mindshare in the MENA region, said: “We are delighted to win Aujan Industries media business within our group; we are passionate about their brands and committed to contribute to the continuous success of Aujan Industries business” Aujan Industries – established in 1905 – is the largest privately-owned, independent soft drink company in the Middle East. It has more than 2,500 employees and a turnover of over $800 million and ranked among the top 100 companies in Saudi Arabia. Mindshare MENA has over 260 employees operating in 16 offices across 10 countries. Mindshare team are very well aware of what's happening in the region and have extensive and wealthy expertise to deliver innovation, creativity and superior results for their business partners and their stakeholders.
