JEDDAH: Titan watches has steadily grown its market share since it entered the Saudi market 10 years ago, said Bhaskar Bhat, Managing Director of Titan Industries Limited. He was talking to the media at a press conference held at Al-Hussain and Al-Yahya Investment Group headquarters in Jeddah last week. “Sales of Titan watches increased from 2007 to 2009 by 16 percent,” he said. “Titan is the only watch company which provides a two year warranty in the Kingdom. We have more than 25,000 Titan designs in the world and over 1,000 in the Middle East including Saudi Arabia.” Othman Al-Hussaini, Manager of Sales and Marketing at Al-Hussaini and Al-Yahya Investment Group, which is the partner of Titan in the Kingdom, said that they are focusing on after-sales services.“We have launched seven centers for maintenance serving 11 branches in the Kingdom,” he said. He added that the group is considered the largest wholesale trader of watches in Saudi Arabia. Modern trading center and shopping malls have created a market for international companies. Al-Hussaini said many young Saudi people and families are looking for new and modern designs from different brands. Titan is targeting more than 150,000 customers in the Kingdom and about 500,000 in the Middle East. “Communication with our customers is very important, especially in the Saudi market where they are looking for good quality watches,” said Al-Hussaini. “The Saudi market is very tough because of local brands,” added Bhat. “Titan prices range between $40 to $100, which is very reasonable for our customers in the Saudi market.” Titan is the world's fifth largest integrated watch manufacturer, producing more than 11 million watches every year.
