Zee TV's Business Head of South Asian Channels Manoj A Mathew and Damas' CEO Anan Fakhreddin unveiling the Zee Cine Awards trophy 2011. (Courtesy photo) DUBAI: A much awaited, grand and enthralling Zee Cine Awards held at the Marina Bay Sands in Singapore will mark the beginning of 2011. Cinema lovers from all over the world are making their way to spend a grandiose weekend watching the stars in action. Audiences are definitely in for a round of robust entertainment. The word ‘Bollywood' is today generic to Indian film industry based in Mumbai and recognized as the largest center of film production in the world, a fact most, even cinema connoisseurs, are unaware of. It has certainly wooed viewers globally with its larger than life entertainment. Looking at its global footprint the awards ceremony was first held in 1998 in Mumbai then gleamed internationally holding the 2004 ceremony in Dubai followed by London, Mauritius in 2006, Malaysia in 2007 and for a second time in London in 2008. The notable award ceremony is nonetheless known for its festive gathering of the Indian film fraternity. Where the who's who of Bollywood will never shy away from an appearance. Indeed a red carpet affair! This year Damas Jewellery, the leading jewellery and watch retailer in the Middle East comes on board for the first time as trophy partner for Zee Cine Awards 2011. An award deeply anticipated by most deserving and received by most coveted hands at the ceremony. What makes this trophy special are the keenly selected and scrutinized elements which deliver perfect elegance. The trophies are electroplated with a 24 K gold, high end gold finish symbolizing world class creation of aesthetics. Leaving many to wonder. In celebration of this auspicious moment Damas' CEO Anan Fakhreddin unveiled the Zee Cine awards trophy 2011 on Monday, January 10th, in presence of Business Head of South Asian Channels Zee Network Manoj A Mathew, at the Damas factory in Dubai, UAE. Anan Fakhreddin said “Damas is proud to be the trophy partner for this year's Zee Cine Awards. We are extremely proud to make the official trophies using our own facilities. We consider these trophies a piece of art, taking care of every detail in the making of the trophies just as we would with our jewellery. These trophies will create memories that are sure to last a lifetime” Moreover an astounding aspect in this edition of Zee Cine Awards is an indoor setting at the Marina Bay Sands Resort grand Ballroom that is considered to be the largest in South East Asia. The stage customized to ensure optimum viewing pleasure from each seat accommodating a capacity of a staggering 11,000 guests.
