long promotional campaign has seen popularity of Taiwan's two signature industries greatly increase in select overseas markets, the Taiwan External Trade Development Council (TAITRA) said Tuesday. Citing results of a recent market survey, TAITRA Vice Chairman Wayne Wu said the efforts have resulted in a 50 percent rise in the popularity level of Taiwan's information communication technology products among consumers in India, Indonesia and Vietnam. Taiwan's bicycle makers also saw awareness of their brands double in Germany. “This campaign is part of the Integrated Marketing Communication (IMC) project commissioned by the Ministry of Economic Affairs, with TAITRA acting as the executive body,” Wu said. According to the executive, the MOEA has been working with TAITRA to promote Taiwanese brands worldwide since as early as 1990, with most of the previous efforts targeting consumers in Europe, Japan and the United States. The IMC project is the first of its kind aimed at the three emerging economies. A total of 19 local ICT firms took part in 18 major promotional events organized by TAITRA in the three Asian nations, Wu said. The TAITRA also held five similar events for 16 bicycle makers in Nuremberg, Germany, he added. These activities attracted more than 420,000 visitors. A total of 536 local news reports further spread the message to more than 30 million consumers, according to TAITRA estimates. Other than high-profile public relations activities, Wu attributed the program's success to partnerships with local distribution channels and effective online communication with consumers. TAITRA will continue to use innovative strategies to promote international awareness of the high quality of made-in
