JEDDAH: In effort to enable get real insight into customers perception about restaurant, Movenpick Hotel Qassim introduced an online restaurant experience survey in all restaurants. First online survey of-its-kind in restaurant at Movenpick Hotels and resorts worldwide, the survey was completed by Gerard Hotelier, vice president operations, Middle East at CIAO Italian restaurant during his recent visit to Movenpick Hotel Qassim. The friendly user online survey is in English and Arabic language, respectively. After meal is over, ipad is given to the guests by restaurant manager to put forward their opinion. Restaurant survey will give quantitative insight into the opinions and attitudes of our valued customers. “We will obtain facts about what they want, what they expect, and if they plan to return to our restaurants again. If results shows that our restaurant does not meet our customers' expectations, we will know exactly what areas to target for improvement.” Restaurant experience survey can tell us about the demographics of our customers, as well as give us insight into what they really think about: food quality, menu selection menu pricing, promptness of service, professionalism and friendliness of server(s) decor, restaurant location, overall restaurant experience. “Our objective is to keep our customers coming back and recommending our restaurant to others with help from surveys and then acting upon them - the survey will encourage to have repeat business positive feelings toward the restaurants, Adel Erfan, general manager of the hotel, said. Movenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a concentration in its core markets of Europe, Africa, the Middle East and Asia. The hotel group with roots in Switzerland is expanding and has plans to increase its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Movenpick Hotels & Resorts has clearly positioned itself in the upscale segment. The hotel group stands for uncompromising product and service quality.
