litter campaign is in full swing with signs posted in main roads and streets warning people they will face fines of SR150 if they break the law. This is part of the recent awareness campaign started on Dec. 7 and running through to June 7 next year. It is being led by Prince Mish'al Bin Majed Bin Abdul Aziz, Governor of Jeddah. Okaz Organization for Press and Publication is a major sponsor of the campaign. The campaign targets drivers, warning them not to throw litter from their cars. Dr. Hani Abu Ras, Mayor of Jeddah, and Brigadier Mohammad Hassan Al-Qahtani, Director of Jeddah Traffic department, have signed an agreement to implement the campaign, in collaboration between the Traffic Secretariat and some corporate sponsors. Abu Ras said that by implementing strict rules and fines, general cleanliness can be maintained on the streets, roads and squares of the city. “We should all welcome the decision to slap fines on all those who are careless about the tidiness and cleanliness of the city,” said Abu Ras. Mohammad Al-Yami, spokesman for the Jeddah Mayoralty, said they are working on linking the fines with the system of civil violations operated by the Ministry of Interior, where policemen are responsible for enforcement. “The campaign covers schools and streets, with thousands of informative signs displayed,” he said. Al-Yami added that the campaign includes the distribution of awareness leaflets and brochures to citizens and residents in public places such as shopping centers, schools, entertainment venues and parks. Sa'ad Al-Shehri, a Saudi national, lauded the decision. “It's about time we see Jeddah turned into a very clean, hygienic and modern city.” Omar Thabit, a Lebanese expatriate, welcomed the plan. “I am glad the authorities have taken a stand against the uncivilized behavior of some careless people. Everyone should support the anti-litter campaign to keep this lively city clean and tidy.”
