JEDDAH: KIA Motors's commitment for excellence and strong will to produce high performance vehicles led the company to skirt global economic downturn and recent financial crisis, but still performed tremendously, posting unprecedented profits during the last 12 months, said Brandon Yea, president of KIA Motors Corporation for Middle East & Africa Region, at the launch recently of all-new KIA Optima 2011 in Saudi Arabia. The new model “represents a huge step toward securing KIA's prime place in world's top manufacturers' rating,” he said. At its launch, Sheikh Abdul Latif Al Jabr, chairman, Board of Directors & CEO of Al-Jabr Automotive, sole distributor for KIA Motors in Saudi Arabia, said the all-new KIA Optima “is a class-leading product that features competiveness and unique characteristics. It has a completely fresh design embodying a bold, athletic and sporty visual energy.” “The third-generation Optima brings another high performance sporty sedan into the KIA product-line up. It is distinguished by a significantly longer wheelbase and will offer much more space for passengers and cargo, “ he added. With the all-new Optima 2011, the KIA global design team has created a vehicle with distinctive dimensions and proportions using an all-new platform and an all-new bodyshell. It is an innovative and futuristic car with chic and high-tech styling, powerful but eco-friendly powertrains, advanced exterior and interior lighting system, panoramic sunroof, driver power lumbar support and driver memory seat.
