Global mobile applications sales and downloads are forecast to reach $15.65 billion by 2013 and Middle East operators and device manufacturers are preparing for a telecoms windfall. As the region's consumers discover the concept and access the increasing amount of apps and content, many of the established stores are focusing their attention on the MENA region. Untapped potential, the expansion of 3G networks and increasing use of smartphones are leading to a dramatic rise in the demand for mobile applications and value added services in the Middle East. According to a recent industry report from Interactive Data Corp, the worldwide smartphone market grew by more than 56 percent in the first quarter of 2010. Over a longer period, the Middle East and Africa is set to be among the top global smartphone markets, with a sustained compound annual growth rate (CAGR) of 39 percent for the next four years. To reflect the importance and help develop these markets, this year's 30th anniversary of gitex technology week is introducing Gitex Mobile Apps & Content World, a dedicated platform for the mobile applications and entertainment market. For handset manufacturers, mobile network operators and developers, Gitex Mobile Apps & Content World will bridge the telecommunications and consumer electronics market, providing opportunities to gain marketing exposure to the B2B and B2C audience across the Middle East region. Gitex Mobile Apps & Content World will take place during the whole of Gitex Technology Week on Oct.17-21, 2010. It will be open to public on Oct. 19-21. Helal Saeed Almarri, CEO, Dubai World Trade Centre, organizer of Gitex, said: “The Middle East is well known for its demand for the latest mobile hardware and software, and apps and content are at the cutting edge of this highly lucrative sector. In order to take advantage of a market it is necessary to fully understand its progress and demand, and Gitex Mobile Apps & Content World will serve as a dynamic platform where international vendors and consumers can do exactly that.” Gitex Mobile Apps & Content World will also present a series of open panel debates with industry experts exploring apps and content from an international and regional perspective, as well as exploring the huge potential of mobile marketing in the Middle East.
