TNT Post has taken an important step in strengthening its globally focused e-commerce strategy with the recent acquisition of Kowin, a leading online shopping specialist group. The move adds expertise to the company's e-commerce chain in the field of online shopping and complements its efforts to reinforce its capabilities as a one-stop service provider in the Middle East region's rapidly expanding online market. The Kowin acquisition is part of the TNT Post Vision 2015 strategy that was announced in 2009. The chief aim of the acquisition is to enable TNT Post to provide companies with technical knowledge and information in the field of online marketing and specialized segments in e-retail, such as offering companies information on how to attract more online customers to a web-based shopping portal. Nael Attiyat, Sales and Marketing director, TNT SAB Saudi Arabia, said: “The acquisition of e-retail specialist Kowin is part of the company's strategic move to reinforce its presence in the online market segment. As part of the acquisition, new services like front management, web shop facilitation, online payment systems, e-fulfillment, physical delivery and customer service after delivery, will be available to our key markets across Saudi Arabia. The move not only reflects our steadfast commitment to provide our customers with better and improved services but also strengthens our bid to become the leading one-stop service provider for the Middle East region online market.” Kowin is a Dutch e-commerce solution provider with extensive know-how in the field of online shopping and is a one-stop service provider for the full chain. Over the last decade, the company has gained valuable expertise in how to draw online customers to a web shop; how to effectively sell a product online and how to organize effective after-sales service. The company is known to provide leading Dutch brands with full e-commerce solution packages. “Kowin will play an important role in TNT Post's move to strengthen its presence in the KSA online market. Kowin's e-retail expertise will allow TNT Post to develop and enhance the necessary capabilities for the Kingdom's entire e-commerce chain; giving us the advantage of offering our services and products to new industries and markets,” Attiyat pointed out.
