Celebrating the fifth anniversary of its commencing its business in the Saudi market, Etihad Etisalat (Mobily) took the opportunity to reveal its future strategy. The multi-facet strategy's main aim is to keep Mobily the leading telecommunications operator not only in Saudi Arabia, but in the entire Middle East and North Africa region. By putting employees first, company also aims to remain the best working environment in the region, while prioritizing the enrichment of its customers lives with cutting-edge applications and state-of-the-art data and broadband services - two areas in which Mobily's runaway success had already forced every other competitor to play catch up. Building on its success, Mobily's strategy is summed up into a clear vision and a definite message that the company is working to entrench with its employees. Mobily's starting point is with its employees, as it holds a series of events in the Western, Central and Eastern regions in which its management meets up with its employees on an equal footing to celebrate five successful years. Mobily worked hard to ensure that its new strategy is in line with global trends in mobile telecommunications and broadband services, and hence enabling it to provide an up-to=date market environment in Saudi Arabia. Mobily's top management reflects the vision its board has devised, with clear-cut goals and timeframes. After thanking the board and its Chairman, Engineer Abdulaziz Alsghayir for their unwavering confidence in him to put the future strategy into action, Engineer Khalid Bin Omar Al Kaf, Mobily's chief executive officer, congratulated employees for their fifth anniversary and thanked them for their exceptional efforts to make Mobily a success. “Our strategy came about only after painstaking studies and evaluations of the Saudi telecom market,” he said. “It will spread out a clear white canvas on which we will yet again paint a new picture of a developed telecom sector that will help spur the Kingdom's growth by staying in line with global trends and enriching the lives of citizens and residents.” Al Kaf urged his employees to do more to turn the strategy into reality by making the company's leadership the mainstay of its character and by filling the pages of its saga with more and more of the achievements it had made in past years. Mobily's brand will forever be down in the history books as the name of the company that could break the telecom monopoly in the Saudi market. After some fierce competition with five other consortiums, Mobily had won the second mobile license in the summer of 2004. After six months of a relentless pace of technical and commercial preparations, Mobily switched on its core mobile network on May 25, 2005.
