Mobily increased the number of Neqaty partners, adding the Entrecote restaurant to the list of restaurants where Mobily customers can redeem their points. Mobily's Chief Marketing Officer, David Murphy, represented the company during the signing ceremony and on behalf of Entrecote was Wael Ashour, General Manager of Bayt Al-Tawabel, the establishment managing the restaurant. Entrecote restaurants offer steak house cuisine with a Parisian Swiss touch, a delicious butter sauce, served first at the restaurant's oldest branch in Geneva. Today there are Entrecote restaurants in most major U.S. cities, most European capitals, and lately Dubai and Riyadh. “We are delighted to have Entrecote on board with us. They will add tremendous value and quality to the Neqaty Program, offering high-class and cozy place to dine to Mobily customers,” said Murphy. “Entrecote has an amazing view from Al Faisaliah's 21A floor; good ambiance coupled with great service & food.'' he added. “We feel honored to be part of the Neqaty network of partners and welcome all Mobily customers to visit us” Ashour said. Mobily's Neqaty program is one of the most rewarding and credible telecommunication customer loyalty programs in the Kingdom. With Entrecote, Mobily have 20 high value Neqaty partners. Mobily customers earn a point for every Riyal they spend. Starting from 5,000 points and upwards, they can exchange their points for goods and services at Neqaty partners like Entrecote. For example, 5,000 points amount to SAR 250 worth of purchasing value. All that the customer need to do, is hand over their mobile to redeem their points using Mobily's advanced online redemption technology. Customers can check their points using the Mobily self help menu (by dialling *1100# or by visiting www.mobily.com).
