BPG Media, a regional leader in media planning and buying services and Maxus, GroupM's fast-growing global marketing and media services agency, have formed a strategic alliance to offer best in class media solutions. The alliance gives Maxus its first presence in the Middle East and North Africa markets. The new alliance, called BPG Maxus, will offer existing and new clients best in class media services and solutions including strategic planning, implementation and buying, analytics, and digital communications throughout the Middle East and North Africa regions. BPG Media is the media planning and buying arm of Dubai-based BPG Group, a leading integrated marketing communications company in the region. Maxus is one of four global media agency networks within GroupM, along with MediaCom, Mediaedge:cia and Mindshare. Both are part of WPP, a world leader in marketing communications. The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there,” said Kelly Clark, Maxus Worldwide CEO. “Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.” Avi Bhojani, CEO of BPG Group, said: “Our affiliation with Maxus will further enhance our integrated marketing communications model.” Satish Mayya, COO BPG Media, said: “Collaboration with Maxus will assist us in developing the right platform to navigate through the new media era, and help us acquire global know
