“Our Weddings and Brides 2010”, a three-day exhibition that ended here recently, highlighted the latest trends in bridal fashions and spreading awareness of the responsibilities of married life to brides-to-be. More than 150 national and international firms took part in the 11th annual bridal show. Visitors were impressed with the exhibition. Ghania Al-Mustafa, a Saudi bride-to-be, said, “It was a great learning experience for me. I got a chance to shop but also to learn about the challenges involved in marital life from the awareness campaigns here. I also enjoyed coming across new ideas to make the special event in my life more memorable.” Visitors to the exhibition enjoyed the presentation of Tarateeb Center for pre-marital training which delivered lectures on pre- and post-marital life and also answered the queries of brides-to-be and their mothers. Talking to Saudi Gazette, Affaf Al-Maghrabi, a representative of Tarateeb Center, said, “Keeping in mind the increasing divorce rate in the Kingdom, our mission is to spread awareness and inculcate Islamic values in the brides-to-be so that they might understand their duties and rights as a good wife in Islam as many in our generation lack such training. We were happy to receive a good response from the girls who demonstrated a keen interest in our program. We covered marital responsibility, the medical and health related complications of marriage, the psychology of men and society as well as the importance of good communication and domestic management.” Lingerie booths remained the center of attention for many girls. “Not surprisingly, I got exceptional feedback. Many girls hesitate to buy lingerie from the market due to having to deal with male attendants. But here in a women-only atmosphere, girls were eager to talk, buy and give suggestions about their needs. This was also good for me as I can now design a collection to cater to their needs,” said Mona Alrihan owner of Les Coeurs bridal lingerie store. Diamond and precious stone jewelry was in high demand despite being expensive. “Many girls were here to pick up the engagement ring of their dreams along with matching earrings and necklaces. Although the high price of gold has affected the purchasing power of customers, jewelry is something that brides cannot ignore,” said Rana Al-Ghoraibi of Fitahi Holding Group. At the same time, wedding planners complained that inflation was affecting their business. “Honestly speaking, most people are now reluctant to spend a lot on lavish wedding parties and are more careful with their money than they used to be. However, there are a few people who want to make their wedding a big, memorable event. They want more professional and innovative decorations and not the typical traditional styles anymore,” said Eman Taha of Nado Royal Events. Confectionaries, photographers, beauty parlors and salons were also prominent in the event.
