Within one year of it's launch in the Saudi market, PepsiCo International announced on Monday receiving the nationally acclaimed quality mark from the Saudi Arabian Standards Organization (SASO) for high quality bottled water brand “Aquafina” after passing all the necessary quality tests. Aquafina was very proud of the SASO accreditation on the brand only one year after its launch in the Kingdom, recognizing that the product conforms to the technical regulations and quality standards of bottled water in the Kingdom. The SASO prestigious quality mark is an important achievement that places Aquafina high among the leading consumer brands that have been awarded this accreditation and further enhances consumer trust in the brand. The purity of Aquafina product is guaranteed and SASO has awarded the Quality Mark to Al Jomaih Bottling Plants in Riyadh and the Saudi Industrial Projects Company (SIPCO) in Jeddah, where both plants have achieved the necessary levels of quality for bottled water, which has been confirmed by SASO as safe for sale and consumption. In the Middle East and North Africa, Aquafina is subjected to a rigorous purification process called Hydro 7 which is made up of seven integrated stages to remove the natural particles and unnecessary salts followed by a final purification process. Although a costly process that is unique to Aquafina, it distinguishes the brand from its competitors making it the purest water ever. Pepsi has historic and strategic relationships with Al Jomaih and the Saudi Industrial Projects Company, and the long-lasting partnerships with both companies enables Pepsi to take the product to new heights.
