Sharjah's eye catching stand at the Arabian Travel Market (ATM) being held at the Dubai World Trade Center from 6 to 9 May, has been the center of attention for VIPs, senior officials, top industry players and visitors to the 15th edition of the ATM. With Sharjah becoming an increasingly sought-after destination for tourists from all over the world, the SCTDA has made it a priority to boost the emirate's already leading position on the map. To achieve this goal, the authority is actively involved in the organization of and participation in local, regional and international conferences and exhibitions, with the aim of introducing and promoting the emirate of Sharjah as a premier tourist destination in the region, highlighting its unique tourist attractions. Sharjah's participation in and strong presence at the Arabian Travel Market for the past 11 consecutive years is an important part of this strategy, seeing that the ATM is the Middle East's premier event for the tourism sector. The new Brand Sharjah has stolen the show at the Middle East's premier travel and tourism expo, showcasing the unique diversity of the core elements and components of Sharjah's new identity. Striving for excellence in terms of both, function and aesthetics, the emirate of Sharjah is exhibiting on a unique stand with designs highlighting all the elements and components of the recently launched Brand Sharjah. The stand displays the emirate's cultural, heritage and tourist attractions, as well as educational, entertainment and business facilities, in addition to showing off the exquisite beauty of the emirate's eastern coast. The SCTDA is keen to provide the visitors with information on the emirate in both Arabic and English. __
