Continuing its efforts to redefine online research in the MENA region, Maktoob Research has unveiled “Arab Eye” (www.arab-eye.com) - a highly interactive online community designed to give a voice to consumers in the Arab world. Targeted at the general public, Arab Eye aims to create a vibrant community of consumers who participate in online surveys and polls on topics that concern their specific areas of interest. The website, which features an English as well as Arabic interface, incorporates several features designed to ensure that the surveys undertaken invariably reach the right consumers, such as a personalized logon and profile page for each member that would identify them. Arab Eye allows members to meet and interact within the community through chats and discussion boards. It also offers exciting rewards to members under a point system; members will be able to collect points by participating in surveys, polls and discussions, which can then be redeemed against cashU credit, thus allowing them to take advantage of the wide network of cashU partners that include several leading gift shops and gaming companies as well as Skype. Arab Eye allows members to become researchers by posting poll questions or by putting forth questions on the discussion boards; members will be able to view live results of their questions on website.
