Based on its recent analysis of the LCD TV market, Frost & Sullivan recognizes Samsung Electronics with the 2009 Global Frost & Sullivan Award for Market Leadership of the Year, for its intensive efforts in maintaining its growth and leadership position in a mature market dominated by a handful of distinguished market participants. With an impressive product line built on meeting emerging needs, Samsung Electronics has firmly established its presence globally in the LCD TV market. The Samsung brand is recognized for its best product quality, superior revenue and market share growth, and an innovative line of products that are energy efficient and environmental friendly. Samsung Electronics has clearly emerged as the #1 brand leading the global LCD TV industry with a market share of approximate 22.0+ percent in 2008. With an increasing trend in unit shipment and revenues the company's LCD TVs are chosen on account of performance, features, design, superior branding and perceived value. “Maintaining its position as the market leader in a mature market is a testimonial to Samsung Electronics performance and its value proposition to consumers,” said Frost & Sullivan research analyst Karthik Kamalakannan. “Samsung LCD TVs are increasingly preferred despite the higher average selling price, thus establishing them as premium products among competition. Already the consumer favorites in 40” and smaller screen sizes, Samsung Electronics' LCD TVs are also steadily gaining market share in the larger screen sizes (46” and 52”).” The Samsung LED TVs are characterized by a dynamic mega contrast ratio of 5,000,000:1 along with a refresh rate of 240Hz (Series 8), characterized by its Auto Motion Plus technology, which are coupled with a razor thin form factor. Further, these TVs are increasingly becoming environment friendly with its low power consumption and being mercury free. Samsung Electronics' strengths and core competencies are exemplified through its leading business strategies. The company employs a consistent approach emphasizing on key areas of growth, which helps it to remain steadfast despite changing economic and market conditions. One of the main characteristics of being a market leader is the speed to market of its products. Samsung Electronics has excelled in that regard by leveraging its manufacturing superiority and expertise in supply chain process. Samsung Electronics incorporates the advanced Collaborative Planning Forecasting and Replenishment (CPFR) processes to extract every bit of profit out of the supply chain.
