High-street fashion retailer Splash opened its doors to customers with exclusive “Consumer Fashion Shows” participated by 30 international models to preview its top designs for the Autumn/Winter 2009 collection. The collection be available in Splash stores across the region from end-August to December. An state-of-the-art array of lights glistened the dynamic catwalk with hydraulic stages backed up by a larger-than-life 20-meter video projection wall.These were the saucy ingredients that made the thrilling visual treat, put-together by the brand for select customers of Splash and of course discerning Media & VIPs at Madinat Arena, Madinat Jumeirah on the 13th of August. The media/VIP exclusive fashion show, which was held at Madinat Arena, Madinat Jumeirah on Aug.13, was attended by over 2,000 customers - the first time in the UAE that a fashion brand has opened its doors to customers to experience a fashion show. International media from 11 countries, stylists, retail industry experts and opinion leaders graced the occasion. Speaking on the occasion, Raza Beig, CEO-Splash, said: “Splash decided to open the show to its customers this season and it has been the most exciting couple of weeks for us. We've received an overwhelming response to the contest which was running only for two weeks. We're sure that the customers who attended the show really enjoyed it and we hope that they will be back to grab this collection when it hits our stores in the last week of August. Our customers' support has just cemented our belief in the fact that customers are driven by trends and are interested in what Splash has to offer.” The dramatic themes that outlined the Fashion Show collection were “Warrior Supremacy” and the “Star Wars Space Mission.” The first segment showed a winter-essential theme - “Defensive Dressing.” While women wore a smart mixture of mutton sleeved shirts and tulip shaped pencil skirts, men lived out the theme in heavy military inspired duffle coats laced with authentic looking military buttons, epaulette details and badges beamed the mean-lean “Men In Uniform” look. The ever-glam Star Wars- Space Mission saw the dominance of atmospheric digital prints, architectural futuristic forms and blown up oversized imagery on designer drapes. The astronaut-look in puffa jackets was the key silhouette for both men and women alike while the shark fin shoulder reflected uniqueness in the women's collection. Renuka Jagtiani, founder of Splash and Raza Beig, CEO of Splash closed the show.
