Some 250-strong Saudi businesswomen launched the first charity association to take care of Saudi women who are living in the rural areas, with funding from the business leaders interested in charitable and humanitarian work. This came in a ceremony attended by some 250 investors from the elite ladies of the society and the business sector on Sunday at Le Meridien Hotel in Jeddah. Women entrepreneurs and bankers participated in the event which aimed to highlight the effects of global crisis and the opportunities available to them after the crisis. “We are looking to increase the effort to serve the social and charitable work in remote areas, with the support of women entrepreneurs based on the plans and programs pursued by the general association,” said Muhajt Abdulkarim, executive coordinator of the association. She confirmed that the businesswomen adopted more plans in accordancw with their goals and vision, and are now in the process of completing legal requirements by the relevant authorities. Aziza Mansour, owner of Aziza Mansour Company, and the owner of the first alliance of Saudi businesswomen in the real estate sector, expressed her happiness on the success of the event. “We are looking to study the basis of the ongoing development and growth which occurs in Saudi Arabia in various sectors in general and in the construction and real estate sector in particular,” she added. “ We should work on activating the role of the private sector in contributing to the national economy and the opening of areas of investment for foreign capital in various economic fields and their effects on property development and investment sectors,” she further said. Dr. Aisha Natto, a Saudi businesswomen, presented a lecture on profit and loss. “I want to focus on the importance of having a lawyer's support in all deals,” she added. She underscored the need to diversify income sources and not rely on only one source and the importance of return on capital, highlighting the need to engage in institutional investment which has an integrated system rather than individual action. She recommended the importance of consultation with the technical and economic experts and solicit their opinions before sealing contracts. Female bankers urged the businesswomen to increase their participation in the investment sector, noting that the investment environment in the Kingdom is an attractive one. __
