Satyam Computer Services Limited, a global consulting and information technology services provider, unveiled recently its new brand identity - ‘Mahindra Satyam' - at a summit at the Palace Hotel, Dubai recently. The new robust brand is set to merge the core values of the Mahindra Group and the inherent strength of the Satyam brand, in line with its commitment to maintain business continuity for its 200 existing Middle East customers. Company officials also enumerated its top priorities, which include retaining current customers and winning back business lost as a result of the crisis; retaining key associates; acquiring new business; and exploring the best ways to realise operational and structural synergies between the two companies. The new brand identity emerged following a landmark investment by Tech Mahindra Limited, a global systems integrator and business transformation consulting firm focused on the communications industry, toward acquiring 31 percent of the share capital of Satyam. The investment was carried through Venturbay Consultants Private Limited, a subsidiary of Tech Mahindra, which further announced plans to invest in 20 per cent share addition through an open offer. Coinciding with the launch was the announcement of top-level appointments, including CP Gurnani as CEO and Atul Kunwar as head of Business Development and Operations for the Regional Business Groups (Europe, Australasia, Middle-East, Africa and India) for Mahindra Satyam. The new officials have committed to making good corporate citizenship the founding block of Mahindra Satyam that will guide them in seeking long-term success. With the Middle East continuing to be a key component of Satyam's growth, the company is focusing much of its efforts and resources within the region and its regional clients. Satyam has been in the Middle Eastern Region for close to a decade now, with 8 offices across UAE, Kuwait, Qatar, Oman, Bahrain, Saudi Arabia, Yemen, Jordan and Egypt.
