The Saudi Arabian Olympic Committee (SAOC) in a bid to revolutionize the Kingdom's approach to the Olympic Games launched “Olympic Falcon Program – London 2012” here on Sunday. “We want to increase the awareness of our athletes across a broad range of sports and bring these sports closer to the youth of Saudi Arabia,” Prince Sultan Bin Fahd, President of the General Presidency of Youth Welfare and President of SAOC, said while launching the program. The exciting new incentive marks the Kingdom's first steps in a complete relaunch of its bid for medal success at the 2012 Olympic Games in London. The SAOC also unveiled a new “Olympic Falcon” logo that will be used by the Saudi Arabian Olympic Team in the build-up to London 2012. Plans for a “search for a new Saudi Sporting Hero” and an ongoing “Green Yacht” hospitality program have also been mooted, in addition to a potential tie-in with Saudi Arabian Airlines and contractual agreements with a leading American sports management consultancy and an Austrian-based advertising and marketing agency. The SAOC also announced the appointment of the American company Roush Consulting to work with athletes and members of the Saudi Arabian team in the three-year build-up to the Games in London. A contract has already been signed with Steve Roush. The SAOC is also offering attractive incentives to budding athletes. The packages are being sub-divided into several categories. Olympic Games London 2012: Cash incentives for Saudis• Individual sport: Athlete wins SR100,000 • Team sport: The team wins SR500,000 MEDAL WINNERS Bronze medal winners • Individual: Athlete wins SR400,000 • Team: Team wins SR2 million Silver medal winners • Individual: Athlete wins SR700,000 • Team: Team wins SR3 million Gold medal winners • Individual: Athlete wins SR1 million • Team: Team wins SR5 million __
