Mega rich Simon Cowell decided to treat himself to the success of the talent show Britain's Got Talent by spending 400,000 pounds on his third Rolls-Royce. The Sun reported that the car fanatic and music mogul, who is worth 100million pounds, will pick up his new wheels next week. Cowell, 49, already has one of the iconic British motors at his Los Angeles home - and another in London. The latest vehicle is a variation on the classic Phantom coup. Simon's personal fleet also includes a 250mph 750,000-pound Bugatti Veyron, a black Ferrari F430, a Bentley Azure - and a black Mini. A pal said last night: “Rolls are beautiful British cars - so what better way to support British industry! “He rarely spends money on anything else - cars are his grand passion.”