The Dubai Mall will soon open Reel Cinemas, the UAE's largest cinema complex featuring 22 screens and a seating capacity of 2,800, developed by Reel Entertainment LLC, the joint venture of Emaar Malls Group LLC and Singapore-based premier entertainment providers Cathay Organization Holdings Ltd. The highlight of The Dubai Mall cineplex is the introduction of the Hollywood Chic design concept, which assures a modern cinema experience. The seats are ergonomically designed with the widest legroom for utmost comfort, while the overall ambience is reminiscent of old Hollywood glamor intelligently blended into contemporary interiors using modern materials. The sound and projection system are world-class with THX certification, and the digital theatre experience also includes 3D presentation. Nasser Rafi, chief executive officer, Emaar Malls Group, said: “Entertainment and leisure attractions have become an integral part of mall developments. The extensive leisure portfolio of the mall has become a social magnet for families, and the opening of Reel Cinemas will further add to the overall entertainment offerings.” Reel Cinemas is being developed to the highest international standards with expertise from Cathay Organization Holdings Ltd, Emaar's joint venture partner. Cathay has an established track-record in developing superior
