Al-Sawani's Spanish brand, Sfera, was nominated for “Best New Retail Brand” for 2008 at the RetailME Awards - Middle East's most prestigious retail-based organization. The awards were divided into 17 categories that set the benchmark for all the retail players in quest for the highest prize within the retail sector. SFERA has shown excellence within its category through the innovative development of its unique and highly researched label. SFERA, a Spanish brand born in 2000 and ultimately recognized as a dynamic brand in anticipating and presenting fashion through its high quality products, has currently 98 stores stretching from Greece, Portugal, Belgium, Egypt and Mexico to Kuwait, Spain, Saudi Arabia and Bahrain. Built on 5 main categories - women, men, kids, accessories and lingerie - its cutting edge styles are never ending. Al-Sawani Group is the only franchisee company for Sfera in the Middle East. The group opened the first store in Kuwait in April 2007, and in July of the same year, stores in July Al-Khobar and Riyadh followed. In the beginning of 2008, the group opened Sfera stores in Cairo, Manama, Jeddah, Madinah, Makkah and Al-Hasa. The brand provides great quality products at an affordable price which are suitable for all age groups. RetailME Awards underlines the unique innovation and creative development of the labels by nominating it along with other prominent retail names within the Middle East.
