NISSAN has unveiled the all-new, game-changing Nissan Maxima 2016 for the Middle East. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever. The all-new Nissan Maxima 2016 is set to re-define its segment as it brings head turning design, enhanced performance and state-of-the-art technology to Middle East customers. Together, these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance. Nissan Middle East Managing Director, Samir Cherfan, said: “The dramatically styled all-new Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment. It not only resets Nissan Maxima's iconic ‘4-Door Sports Car' positioning, it sets a new standard for style, performance and technology in the large sedan segment. ”The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn't seen anything as exciting as this within this segment.” The high performance, top-end sedan will support Nissan's ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 per cent share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70 per cent in sales compared to 2014. Nissan Maxima's styling showcases Nissan's new design language - including V-Motion front end, signature boomerang lights, kick-up C-pillars and unique floating roof appearance. Inside, the Nissan Maxima's premium class-above, bespoke interior is anchored by a driver's cockpit that rivals luxury vehicles. The new vehicle was developed under the inspiration of the Blue Angels at the Naval Air Station in Pensacola – Florida, United States. It holds a specific style inspired by the ‘jet fighter' styling theme and ergonomic layout. The futuristic appearance is finished with large dual exhaust chrome tailpipe finishers and 18-inch machined aluminum-alloy wheels. The Nissan Maxima SR adds 19-inch aluminum-alloy wheels that use a unique diamond-cut machined finish. The Nissan Maxima's totally redesigned interior is anchored by a “command center” driver's cockpit and a premium bespoke style crafted execution. The console also features luxurious padding on the sides with contrasted stitching. A new Display Commander control on the console allows fingertip control of the center display as befitting a premium sport sedan. The Nissan Maxima's interior execution was a strong focus from the onset of development, with the goal of offering an interior that truly rivals luxury vehicles. It offers genuine stitching on the instrument panel, doors and console, available ambient lighting, available premium leather seating surfaces with diamond-quilted inserts, unique faceted finishers and a sporty D-shaped (flat-bottom) steering wheel. The all-new Nissan Maxima 2016's comfort is inspired by Nissan's ‘Zero Gravity Seats' design with added foam topper pad for initial softness and long-term comfort that consists of acoustic laminated glass (windshield and front side glass), and Active Noise Cancellation System for a quieter cabin. As with the exterior, interior colors were carefully considered to fit with Maxima's exclusive sports-premium personality. In a number of aspects the Nissan Maxima's performance substantially eclipses market performance and is on a par with many sports cars, moving it closer to its big brother - the Nissan GT-R. — SG
