The 8th German Catalogue Show, held in Jeddah and organized by the German Saudi Arabian Liaison Office for Economic Affairs (GESALO), was a huge success. The event took place on Wednesday in Jeddah Chamber of Commerce and Industry. Twenty-two German companies exhibited their catalogues at the Jeddah Chamber's premises, Interested Saudi businessmen had flocked to the venue to take in the show first hand. The German companies participating in the show represented a wide range of business fields: Construction, engineering, fashion & lifestyle, communication, environment, chemical; infrastructure, industries, medical, petrochemical, recycling, security technology, water, waste water, consulting and food. The yearly German Catalogue Show is a well-established opportunity to get together in order to share experiences, tie up with new potential business partners and deepen existing relations. The welcome remarks were delivered by the Delegate of German Industry and Commerce for Saudi-Arabia, Bahrain and Yemen, Andreas Hergenroether and the Secretary General of Jeddah Chamber of Commerce and Industry, Adnan Bin Hussein Mandoura. “Today's catalogue show is not just a presentation of German products and service but also a proof of the long lasting and sustainable business relations of our two countries,” Hergenroether said. “The German economy is not only an important trade partner for Saudi Arabia, but equally an important technology and knowhow supplier for the Saudi businesses,” he added. The German Catalogue Show, organized by the German Saudi-Arabian Liaison Office for Economic Affairs has been a huge success for the last eight years. Since 2008 GESALO is successfully hosting this exclusive event for business guests covering various industries and also the public sector. The show is a major platform for German as well as Saudi business people, CEOs and VIPs to get together to share ideas and visions for the future. It offers an outstanding opportunity for German companies to get in touch with the Saudi market. The Catalogue Show creates and deepens relations between German companies seeking to enter the Saudi market, and Saudi companies looking for new and innovative products and partners. The event in Jeddah was the fifth and last issue of the German Catalogue Show after it had been held in Manama, Jubail, Dammam and Riyadh with great success and hundreds of visitors. The event was supported by Platinum Sponsors Henkel, Lufthansa, MAN and Automotive Sponsor Volkswagen. — SG
