ICFLIX, the Middle East and North Africa's leading movie streaming service, announced the launch of a new and fresh, redesigned version of its website, www.icflix.com. Key features of the site include a cleaner more attractive design, and a more engaging user experience with enhanced search and navigation. Built from the ground up by an expert in-house team, icflix.com's refreshed and simplified look and optimization for mobile devices now allows visitors to browse and interact with ease, giving them a richer and more visual experience. “The revamped website provides an elegant, modern design that delivers a consistent experience on phones, tablets, laptops, or PCs/MACs,” said ICFLIX Chief Technology Officer, David Irvine. “These enhancements will insure an engaging and exciting experience for our users. ICFLIX will continue to enhance our user experience through our website and native applications to meet the demands of a rapidly growing market and deliver the best user experience possible.” “With the new design, we wanted to meet the needs of the users,” said Robert Sedhom, Web Development Lead, icflix. “The site has also been optimised for all mobile devices, providing a clear and consistent experience across all mobile devices.” ICFLIX provides its users with access to its Jazwood (Arabic), Hollywood and Bollywood content, including the largest library of Arabic movies and shows available online. Additionally, subtitles and alternative audio options are available for a majority of the content, making it accessible for French, Arabic and English speakers. ICFLIX media FZ LLC was established in Dubai in 2012. It is the first subscription-based online streaming service of its kind and offers movies, TV series, cartoons, and documentaries. The service is currently available on over 900 different mobile and fixed Internet enabled devices including PCs, Macs, smart phones, tablets, smart TVs and gaming consoles. Aside from its UAE headquarters, ICFLIX has offices in Morocco, Egypt and Czech Republic. — SG
